Kel Nathan Design provided web design services to Aussteel who are a steel frame manufacturer located in Newcastle, NSW.
AusSteel had an existing website which had been serving the business for many years so it was time for an upgrade. We researched AusSteel's functional and aesthetic goals and came up with a plan that would best cater to the users of the site.
Together with AusSteel management, we came up with the idea of having three users of AusSteel's products represented on the homepage to provide a clear and straightforward pathway to find the part of the site that the user is looking for. This idea made way for a beautiful and functional homepage design that has received much positive feedback.
AusSteel are very happy with the result of their new site. The new site has raised their level of professionalism and is helping to draw them new leads and sales.